The Iowa State University Urban Agriculture Program will host a webinar focused on Choose Iowa, the state’s signature brand for Iowa-grown and Iowa-made agricultural products, on Thursday, Feb. 12, from 1 to 2 p.m. Regan Freland, Choose Iowa membership and outreach coordinator, will provide an overview of the program and explain how farmers, food and beverage producers, horticulture businesses and community organizations can benefit from participation.

Choose Iowa is an Iowa Department of Agriculture and Land Stewardship program that helps consumers identify products that are grown, raised or made in Iowa. Products displaying the Choose Iowa logo signal support for local farmers, businesses and communities. In 2025, the program expanded to include horticultural products, creating new opportunities for urban and small-scale growers across the state.

Freland will also highlight Choose Iowa grant opportunities, which support farmers, businesses and nonprofits seeking support for market access, on-farm processing or labor-reducing technologies.

Following the presentation, webinar attendees are encouraged to share their questions about Choose Iowa in a Q&A session with Freland.

Those interested in attending the virtual event must register online. The webinar is offered at no cost thanks to the USDA Transition to Organic Partnership Program.  

This program is part of an ongoing series connecting urban ag producers, professionals and community members with learning opportunities.

For more information, contact Graham Sandersfeld at grsfeld@iastate.edu or Kathleen Delate at kdelate@iastate.edu.